This change adds `rules_pkg`-based targets that will produce source distribution archives, similar to `make dist`.
These rules produce nearly the same outputs as `make dist`. However, there are some differences and caveats:
1. The outputs do not contain vendored googletest sources.
2. You have to run `autogen.sh` before `blaze build pkg:all`. This produces several autotools-related files directly into the source tree.
3. The output .zip files do not have a directory prefix like `protobuf-3.20.1-rc-1` (this will be addressed after [Substitute package variables in `pkg_zip#package_dir`. bazelbuild/rules_pkg#577](https://github.com/bazelbuild/rules_pkg/pull/577); the tar files do have this prefix, though.)
4. One file is missing from the archives, which is produced during the `make` build: benchmarks/gogo/cpp_no_group/cpp_benchmark.cc
5. In several places, I have explicitly excluded some files that are not in the autotools distribution outputs. I think most of those files should probably be included, but for now, I'm aiming for parity with `make dist`. These are marked with comments, so it should be easy to clean them up later.
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